Our goal is to have One Million fewer smokers
by 2010
The New York State Tobacco Control Program seeks to reduce adult cigarette use to 14% and youth cigarette use to 10% by 2010, through promotion of cessation, reduce the social acceptability of tobacco use and eliminate exposure to secondhand smoke by implementing a three-pronged strategy:
Community Mobilization - change the community environment that supports tobacco use, change community attitudes about tobacco and de-normalize tobacco use
Media and Counter Marketing - to increase awareness of the dangers of secondhand smoke and motivate tobacco users to stop, to expose tobacco industry propaganda and de-glamorize tobacco use
Cessation - systems, services and support to motivate individual tobacco users to attempt to stop using tobacco and increase the likelihood of cessation success
Preventing and reducing tobacco use are the most important public health actions that can be taken to improve the health of New Yorkers. Read more about our programs and the ways to get involved.